Beer drinkers nationwide are excited to be able to participate in the age-old U.K. tradition of “Walking the Dog.” While it seems like a task of suburban conformity, those who do “Walk the Dog” are actually using this phrase as an excuse to slip out and go to their favorite local pub to enjoy a pint of Newcastle Brown Ale, America’s number one selling import craft beer.
“‘Walking the Dog’ resonates among devoted Newcastle fans as the perfect excuse for catching up with friends while enjoying the one and only Newcastle Brown Ale,” said Colin Westcott Pitt, vice president of marketing for Newcastle Brown Ale. “Sometimes a reliable alibi is a clever beer drinker’s most valuable ally.”
To the delight of “Dog Walkers” nationwide, Newcastle “Walk the Dog” tasting events are springing up in select on-premise venues in various cities around the nation. While visiting their favorite bar or pub, curious “Dog Walkers” will be greeted by Newcastle brand ambassadors who will expound on the virtues of “Walking the Dog” while offering samples of Newcastle Brown Ale (where legal).
Interested on-premise establishments and “Dog Walkers” alike looking to get involved are encouraged to look out for events near them and are invited to take a virtual walk through the dog-friendly neighborhood anytime at www.newcastlebrown.com, rain or shine.
