VEEV Spirits has announced a nationwide sales partnership with Blackheath Beverage Group, effective October 1st. The new partnership will nearly triple the sales force for VEEV Spirits brands, which include its flagship vodka replacement, VEEV Spirit and VitaFrute™ Cocktails by VEEV®, the first line of certified organic ready-to-drink cocktails.
“We have grown our brands with an entrepreneurial spirit by focusing our sales and marketing efforts on the right markets with breakthrough programming. Partnering with Blackheath Beverage Group increases our sales team in key markets allowing us to accelerate growth for both VitaFrute and VEEV Spirit,” said Co-Founder Courtney Reum.
“Our brands are successful in large national chains, neighborhood liquor stores and prestigious cocktailing destinations. Blackheath Beverage Group has the scale and multi-channel expertise to lead our sales efforts,” added co-founder Carter Reum. “By combining our innovative products and breakthrough marketing strategies with Blackheath’s sales expertise and reach, we plan to aggressively take our brands to a new level of expansion.”
VEEV Spirits has shown that continuous innovation leads to continuous growth. VEEV was honored as an Inc 500 Fastest Growing Private Companies in America, named one of Beverage Information’s Rising Stars and recipient of the Technomic Fast 50 Award. Last year VEEV Spirits unveiled VEEV 2.0. Reformulated from 60 proof to 70 proof, and more versatile than ever, VEEV is now positioned as a better alternative to vodka. As a result, VEEV and its new Cheat on Vodka campaign helped the brand achieve its highest sales ever in Q4 2014. VEEV also reinvented the ready-to-drink (RTD) category in 2012 with VitaFrute Cocktails by VEEV, the first line of certified organic RTD cocktails. Available nationwide in some of the top off premise chains in the country, the brand continues to gain momentum as the fastest growing RTD on the market, reaching 115% dollar growth this year versus 2014.
“VEEV and VitaFrute’s premium quality, progressive positioning and commitment to sustainability resonate with millennial drinkers,” added Jay Harkins, CEO, Blackheath Beverage Group. “VEEV Spirits’ brands align perfectly with the other premium spirits that we represent. We are excited to have a meaningful stake in growing VEEV and VitaFrute in more markets around the country.”
To learn more visit www.veevlife.com.
