Phillips Distilling Company has announced the launch of the “Salute to The New Heroes” campaign, which is designed to support veterans across the U.S. to find employment once they return home from service. As a company-wide initiative, the program will drive awareness until Veteran’s Day and will resume again in 2016 in advance of key periods such as Memorial Day and Fourth of July.
“At Phillips Distilling Company, we have a rich history of hiring and supporting veterans and wanted to expand this initiative at a partnership level,” said Marla Burke, marketing and creative director at Phillips Distilling Company. “Veterans hold a variety of positions ranging from manufacturing, product developers, sales and marketing throughout our company. As part of this initiative we are also inviting our distributor partners and consumers to join in efforts to help support returning vets in finding employment.”
Through the Salute to the New Heroes program, donations will be secured though in-store purchases of UV Vodka and via the sharing of the #SalutetoHeroes hashtag on Facebook, Instagram and Twitter with a portion of proceeds donated to Hiring Our Heroes, a nationwide program from the U.S. Chamber of Commerce Foundation, which helps U.S. veterans and military spouses find meaningful employment.
“We are grateful to Phillips Distilling Company for their continued commitment to provide job opportunities to our nation’s veterans,” said Eric Eversole, vice president at the U.S. Chamber of Commerce and president of Hiring Our Heroes. “Phillips truly understands the value of hiring the men and women who have served our country and is leading the distilling industry and its partners to join the movement to create economic opportunities for veterans and their families.”
Through a dedicated microsite, www.UVSalutetoHeroes.com, consumers can learn more about the program and how they can share their own salute with the #SalutetoHeroes hashtag as a way to drive donations. At the retail level, Salute to Heroes will be showcased through specially designed bottle neck hangers, case wraps and case headers. At key accounts, in-store demo events will drive engagement and awareness among consumers. Participating bars and restaurants will show their support with dedicated signage and promotional materials encouraging consumers to share their salute online and donate.
Here’s to bravery. Here’s to service. Here’s to courage. Here’s to our new heroes. Join UV in a “Salute to the New Heroes.” Friends, co-workers, and even family are returning home from military service and it’s time to recognize their service with a salute. Raise your hand. Raise awareness. Raise your glass. Make your #SalutetoHeroes today.
For more information, visit www.UVSalutetoHeroes.com or join the conversation on Facebook, Twitter and Instagram by using the hashtag #SalutetoHeroes.
