Infusion Lounge, one of the country’s most exciting and successful nightlife brands, has announced plans to expand to three new cities in the United States and one in Europe by 2012. Led by Chris Rosas, the Founder, the Infusion Lounge brand will deliver an exceptional and consistent nightlife experience across all markets.
“Despite the economy, people are still looking to be entertained, and they want to feel pampered,” noted Rosas. “We identified potential markets for upscale, sophisticated nightlife venues, and decided to create a branded, multi-city nightclub and lounge destination.”
Before the first Infusion Lounge in San Francisco had its Grand Opening on New Year’s Eve in 2008, Rosas was confident the concept would be successful. Within four months of opening, Conde Nast Traveler Magazine named Infusion Lounge as one of the World’s Hottest New Nightclubs.
In the first year of operation, revenue for the 6500 sq ft. Union Square nightclub surpassed $5.8 million. Capacity crowds, even on weeknights, more Grey Goose bottle service than any other San Francisco venue, and VIP guest lists that often include music, entertainment and sports celebrities are all evidence of its undeniable appeal. 2010 revenue was $6.3 million, with a 7-10% growth projected for 2011.
The upscale nightclub brand will open its second location this summer in Universal CityWalk near Hollywood, California. The expected annual revenue for the 9800 sq. ft. clubs first full year (2012) is $5.75 million. Additional locations are planned for Las Vegas, Portland, and London, all expected to open in 2012.
“Infusion Lounge delivers a consistent, upscale experience, and our guests know they’ll have an amazing evening every time they come,” added Rosas. “Our new locations in Southern California, Las Vegas, Portland, and London will extend our brand’s excitement, luxury, and sophistication.”
