The Ultimate Spirits Challenge, which determines the best of the best in the world of spirits, sweetens the Chairman’s Trophy winners’ pot this year with a presence at one of the spirits industry’s finest consumer and trade events. Spirits companies that enter Ultimate Spirits Challenge 2012 have the chance to be part of Tales of the Cocktail 2012, the spirits and cocktail festival that is celebrating its 10th anniversary.
Ultimate Beverage Challenge Founder and Judging Chairman F. Paul Pacult will host two marquee events: a Grand Walk-Around Tasting of Ultimate Spirits Challenge Chairman’s Trophy winners from 2012 and a formal sit-down seminar also featuring 2012 Chairman’s trophy winners. The two events will allow Tales of the Cocktail attendees to taste the world’s finest Gin, Rum, Whiskey, Cognac and more. These incredible brand opportunities are only open to those sprits that are entered into the Ultimate Spirits Challenge, taking place March 5-9, 2012 in NYC at the Astor Center.
“We are very excited to have the opportunity to present the winners of Ultimate Spirits Challenge at Tales of the Cocktail 2012,” said Paul G. Tuennerman, co-founder, Tales of the Cocktail. “This is a perfect venue for showcasing the leading spirits to this year’s attendees.”
In a move that is uncommon to virtually all wine and spirits competitions, Ultimate Spirits Challenge is also inviting spirits suppliers and producers to witness the judging process first hand. Rather than keeping its methodology cloaked in mystery, USC proudly allows visitors to view the judging process. “Secrecy is trumped by honesty,” says Pacult. “No other competition is so transparent.”
