TouchTunes Pearl Jam Deluxe Giveaway

Legacy Recordings Partners with TouchTunes to Promote the Re-issue of “Ten”

TouchTunes, the largest interactive out-of-home entertainment network, has announced the kickoff of “The Pearl Jam 10 of Ten Deluxe Edition Giveaway,” an exclusive sweepstakes to win the Deluxe Edition of Ten (Legacy Recordings/Sony), Pearl Jam’s new re-mastered, re-mixed re-release of their 1991 classic debut album.ttpearljam.jpg

Fans can enter on TouchTunes jukebox screens nationwide through April 7. The Pearl Jam Ten Deluxe Edition is truly a fan’s collection. It includes a two-disc set, plus DVD, in a specially designed hardbound package. Disc One is an original Ten tracklisting with a digitally re-mastered original mix, while Disc Two is a digitally re-mastered and re-mixed tracklisting by Brendan O’Brien with an additional six bonus tracks.

The DVD offers Pearl Jam’s previously unreleased 1992 MTV “Unplugged” performance, including a never-before-seen bonus performance of “Oceans” with a 5.1 surround sound audio remix. The “10 of Ten” sweepstakes will further be extended online and promoted through customized banners distributed on hundreds of Sony college brand ambassador Facebook pages.

“TouchTunes is the perfect platform to promote the re-release of Ten and connect with true Pearl Jam fans,” said Mandy Eidgah, Senior Director, Marketing, Legacy Recordings. “When someone plays Pearl Jam on a TouchTunes jukebox the whole bar hears it, and that is a powerful marketing tool for us in reaching new fans.”

In addition to the sweeps promotion, TouchTunes also supports the release of the Ten album with on-location ads on TouchTunes’ interactive jukebox screens, portable interactive screens and TouchTunes’ Barfly TV screens.

Barfly is a fast-growing solution offering a new, innovative technology that seamlessly weaves entertainment and product promotions through the digital delivery of dynamic, interactive and customized content that wraps regularly-scheduled television programming.

“We are so pleased to offer Pearl Jam fans this amazing, iconic sweepstakes prize,” said Vicki Saunders, vice-president music marketing, TouchTunes. “Across the country, Pearl Jam tracks are some of the most played of all time on TouchTunes jukeboxes, so we know the re-mastered Ten is going to be huge.”

Click here for more information on TouchTunes.

Click here for more information on BarFly from TouchTunes.