Attenzione ai tutti chi adorano i cocktails! If cocktails, Italy in July and the breeze of the Mediterranean Sea sound like your idea of a good time, then get ready for The Mixing Star! Disaronno, the world’s oldest and favorite Italian liqueur, is calling on all cocktail aficionados and libation lovers to shake things up with a unique global cocktail competition. A lucky few will attend an innovative mixology Boot Camp in July at the magnificent Cantine Florio in Marsala in Sicily, a landmark in the history of Italian liqueurs.
As a stylish Italian icon with 500 years heritage, Disaronno, the only natural Amaretto, is versatile and easily recognized, making every cocktail unique. The Disaronno Mixing Star mixes the highest tradition in liqueurs with the creativity and skills of a talented bartender. Often the classics inspire us most: just spin the cap of a Disaronno bottle and let your imagination run wild.
Competition Details:
The initiative begins with an online competition, in which Disaronno invites bartenders to creatively rethink the classic Disaronno Sour (recipe below), the ultimate carefree cocktail for summer. To enter, simply go to www.themixingstar.com.
The idea is to come up with intriguingly imaginative versions of this classic sweet and punchy cocktail. A panel of judges consisting of a mixology expert, a brand representative and past Mixing Stars, including the 2012 Winner Julio Cabrera, will select a winner for every country. The lucky mixologist will then have the opportunity to attend an innovative mixology Boot Camp in July at the magnificent Cantine Florio in Marsala in Sicily.
Recipe submissions will be accepted on the website until 5/9/14. Disaronno will choose the winners by 5/30/14.
Boot Camp Details:
At Cantine Florio, winners will enter the world of Disaronno mixology and get the chance to explore:
Alchemy of liqueurs and distillates: mixing Disaronno by knowing its organoleptic properties, chemical structure and production process
Science of taste: how do we react to different tastes and flavors? What happens to our body when we taste something? How to combine Disaronno flavors and aromas to achieve different reactions?
The perfect serve: the best cocktail pairings and matches. What is the perfect Disaronno serve? How to create the best serving ritual?
THE MIXING STAR LAB
Big News 2014.
The Mixing Star will become a biannual event, also evolving into THE MIXING STAR LAB …
The Mixing Star, the Disaronno’s global cocktail competition dedicated to the bartenders, which last year put talented Dutch barwoman Tess Posthumus in the spotlight with her “Killer Cocktail” – is now intensifying.
The exclusive professional growth program that Disaronno is devoting to bartenders from across the globe, will become a biannual event, also evolving into THE MIXING STAR LAB.
The 15 participating countries are: Italy, U.K., U.S.A., Canada, Russia, Belgium, France, Holland, Greece, Canary Islands, Spain, Sweden, Austria, Germany, Australia.
The initiative begins with an online competition inviting bartenders to give their creativity free rein by rethinking the classic Disaronno Sour. The idea is to come up with intriguingly imaginative versions of the cocktail. A panel of judges consisting of a mixology expert, a brand representative and the 2013 Mixing Stars will select a winner for every Country.
Then, along with last year’s Mixing Stars, a group of wine & spirits journalists and members of the Illva Saronno team, winners of the new contest will have the chance to attend an innovative mixology Boot Camp to take place in July at the magnificent Cantine Florio in Marsala (Sicily). Owned by Illva Saronno, these world-class wine cellars and vineyards represent the perfect place to rediscover some original and authentic flavours.
In this unique location the bartenders will savour the opportunity to learn from two major mixology gurus – the names of whom will soon be known – all the secrets on how to blend Disaronno in remarkably novel ways. According to rumours, one of the gurus is a maestro in the art of inventing new Disaronno cocktails, while the other is an “alchemist” of fine spirits and liqueurs.
What they have to teach may prove very valuable in view of the exciting cocktail challenge on the agenda for 2015.
To stay in the know follow us on:
www.themixingstar.com
