According to PRNewswire, T.G.I. Friday’s has dubbed this summer the “summer of beer,” and with their Better with Brew menu, Facebook users can help their friends cool down during the hot summer months with the new Buy Your Friend A Beer application. Just in time for Father’s Day, sons and daughters can buy a beer for their dad on this special day, rather than a tie or pair of socks.
Any Facebook user 21 years and older can buy their Facebook friends up to five beers simply by “liking” the Friday’s fan page and placing an order through the custom tab. Recipients receive an electronic gift card to redeem in restaurant. The purchase price is set at $5 at all locations and is redeemable for any beer of choice, non-alcoholic beverage, or food item at any local Friday’s.
Buy Your Friend a Beer is an extension of Friday’s summer-long celebration of the relationship between beer and food, pairing innovative dishes with regional craft beer. With the new application, guests can easily pair a beer with their meal, courtesy of a Facebook friend.
“Who doesn’t love being treated to a beer? Whether to celebrate or commiserate, friends have been buying friends beers for centuries and our guests are no exception to this tradition,” said Shannon Gewinner, vice president, brand marketing, T.G.I. Friday’s. “No matter the time or place, our guests can share that Friday feeling and use this latest app to surprise their Facebook friends, including dads, with a cold one this summer.”
For more information and to buy a beer, consumers can visit www.facebook.com/TGIFridays.
