According to PRNewswire, the makers of Tanqueray Gin and the soul singer Aloe Blacc, best known for his hit single I Need a Dollar, are inviting music fans to remix Blacc’s latest, Tanqueray-inspired, track on GoMix.com for the first time in the United States. GoMix.com is an interactive music format which allows music fans to remix and share songs by major artists.
One of the faces of Tanqueray Gin’s new brand platform ‘Tonight We Tanqueray,’ Blacc drew inspiration from Tanqueray’s style when writing and producing Tonight Downtown, a song that captures the feeling of anticipation for the night ahead. Now Blacc is asking music fans all over the world to create and share their interpretation of Tonight Downtown by submitting a track that gets their feet tapping and heart thumping.
“Tonight Downtown is inspired by the idea of going out for a night on the town and making new memories with your friends,” said Aloe Blacc. “It’s the mentality that tonight we’re going to go out with a plan and make a memory that will last forever.”
Music lovers can go to www.facebook.com/tanqueray, and select the GoMix.com tab, which puts the control board right into the people’s hands. Blacc himself will review submissions through the application.
Tonight Downtown will also be available for download through Tanqueray’s recently launched interactive experience that invites viewers to discover what it means to ‘Tanqueray.’ Upon entering a virtual bar, you can navigate through individual story lines by moving the mouse left and right. Each path chosen will lead to another experience and also unlock behind-the-scenes content of Blacc and the Tonight Downtown music video.
“Aloe Blacc has written a song that completely captures the spirit of ‘Tonight We Tanqueray,” said Matt Pechman, Brand Director, Tanqueray. “Tonight Downtown allows his fans and our consumers to experience the lifestyle that Tanqueray represents and inspires them to start their nights right with a Tanqueray cocktail.”
Aloe Blacc joins top celebrities to celebrate the ‘Tonight We Tanqueray” campaign including Hollywood’s Idris Elba, straight off the red carpet of his hit movie Thor; Boardwalk Empire star Michael Pitt and supermodel-turned-singer Karen Elson. ‘Tonight We Tanqueray’ raises a glass to starting your night off with Tanqueray, crisp gin with flavors that add intrigue to any cocktail and any night.
