Tanduay Asian Rum, the second largest selling rum in the world, has expanded its U.S. distribution this month to include Massachusetts among the markets where it is sold. The New England state will become the sixth to carry the award-winning spirit, and will be the first to stock all sizes—50 mL, 750 mL, 1L and 1.75L—of the Gold and Silver expressions. Leading wholesaler and broker of fine wine and spirits in the North East, M.S. Walker, Inc., will be the brand’s distribution partner in the state.
“Tanduay is currently sold across five states in over 700 accounts, 50% of which are on-premise,” commented Whit Repp, Vice President of Marketing at Brand Action Team, Tanduay’s agency of record. “Massachusetts has a significant on-premise culture which includes top restaurants, mixology bars and lounges—that’s business we’d like to be a part of with this award-winning spirit.”
Sales of Tanduay will be through M.S. Walker, covering the entire state of Massachusetts. Established in 1933, the well-reputed distributor touts a large portfolio of artisanal and mass-market products from all over the world. A leader in the industry, the company’s foothold is felt strongly in New England where its home base is Massachusetts. This year, Tanduay will be participating in M.S. Walker’s annual holiday show—a highly-anticipated event for the trade—later this month at the Seaport Hotel in Boston.
“A company such as M.S. Walker, which values artisanal products as well as high-volume brands, is a perfect complement to Tanduay,” says Repp. “Hand-crafted in the Philippines since 1854, our brand carries a long heritage of quality and craftsmanship that has propelled us to become one of the top selling spirits brands in the world, with volume exceeding 18 million cases. What M.S. Walker upholds and what Tanduay brings to the table go hand in hand. We look forward to bringing the brand to market through this new partnership.”
Tanduay Silver (40% abv/80 proof) is aged for up to five years in charred oak barrels prior to blending and filtering, boasting a palate of coconut with hints of custard. Tanduay Gold (40% abv/80 proof) is a blend of rums aged up to seven years and presents flavors of vanilla and tropical fruits. Both are available 50mL, 750mL, 1L and 1.75mL.
Founded in the Philippines in 1854, TANDUAY is the 2nd largest rum producer in the world, selling over 18 million cases. TANDUAY boasts a multitude of accolades for its high quality rums, which have been perfected through a tradition of masterful blending established nearly 160 years ago. TANDUAY Asian Rum is now available in the U.S.— in Connecticut, Florida, Illinois, Tennessee, Massachusetts and select stores in California—in two expressions: TANDUAY Silver and TANDUAY Gold. The rums are produced by Tanduay Distillers, Inc., a wholly owned and operated division of the LT Group. For additional information, visit www.TanduayUSA.com.
