According to PRNewswire, Svedka Vodka is shamelessly declaring July 27th to be the National Walk of Shame Day. To celebrate, Svedka is releasing a Walk of Shame After, After Party Pack in partnership with Ricky’s NYC. The Party Pack not only contains everything one needs to survive, but also to celebrate the “Walk of Shame,” from refreshing toiletries to comfortable footwear to forget me not mementos meant to leave behind. The Svedka After, After Party Pack is currently available in Ricky’s NYC stores and online at www.rickysnyc.com while supplies last.
“Svedka Vodka wants to turn the Walk of Shame into a Badge of Honor. Establishing National Walk of Shame Day and the accompanying After, After Party Pack is our way to celebrate the next generation of vodka lovers who proudly and responsibly take the party from night to morning,” says Marina Hahn, Chief Marketing Officer, Svedka Vodka. “The Walk of Shame initiative and partnership with Ricky’s NYC is consistent with Svedka’s fun, outrageous and flirtatious marketing platform.”
The After, After Party Pack contains beauty essentials needed for anyone who, after a night of drinking responsibly, finds themselves needing to freshen-up the next morning for their trip home or to the office. The kit includes Svedka Clementine-flavored lip balm, sunglasses, dry shampoo, deodorant, hairbrush, breath mints, hair elastics, cleansing wipes, a reusable tote for shoes, and “Rate my Date” cards and “leave behind” fake diamond earring that gives you an excuse to call your date. As of June 20th, Svedka drinkers can pick up their personal packs so they’re always prepared to take their shameful stroll in stride.
Svedka’s Facebook fans will also be able to spill their shame for a chance at Facebook fame. Jennifer Coolidge, best known for her role as “Stifler’s Mom” in the American Pie series is asking fans to tell their stories by telling one of their own. Several prominent bloggers will extend the campaign with their own stories, competitions and related content. Finally, the most epic story will be reenacted as a short film with a cameo appearance from Coolidge herself.
