According to Drink Business Review, the SPI Group, owners of Stolichnaya Vodka, has selected New York-based full service digital agency Rokkan as digital agency of record for the vodka brand.
Rokkan will provide full digital services, strategizing and executing digital communications for Stoli in the United States and its global markets.
SPI Chief Marketing Officer Marco Ferrari said in the pitch process, Rokkan demonstrated its understanding of the company’s brand’s image and attitude.
“While they presented a fresh new way to portray Stoli in our marketing communications, they retained the edge, wit and sophistication that have come to characterize the brand through the years,” Ferrari said. “We were really impressed with the ideas Rokkan presented across all digital platforms and are confident that these concepts will connect with our target audience to support our ambitious objectives for the brand.”
Rokkan is recognized for building online businesses through strategy, analytics, design, architecture, and technology. It also provides cross-platform solutions for web, e-commerce, online campaigns, and social media.
The Stolichnaya portfolio includes Stolichnaya Red, Stolichnaya Blue, the super-premium Stolichnaya Gold and the ultra-premium elit by Stolichnaya. The flavored vodka portfolio currently includes Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachnik, Strasberi, Blakberi, Gala Applik, White Pomegranik and Wild Cherri.