St-Germain, the world’s first artisanal liqueur handcrafted from fresh elderflowers, is launching a program to support community building and the exchange of ideas amongst the world’s top bartenders. Called L’Equipe St-Germain, this new program provides various opportunities for St-Germain to give back to the bartenders who have supported the brand since its introduction in 2007. L’Equipe St-Germain includes a bartender exchange program, a bar course scholarship, an educational grant, and a cocktail competition.
“We were incredibly fortunate to have released St-Germain during a relative creative peak within cocktail culture,” says Robert Cooper, President, The Cooper Spirits Company. “The introduction of St-Germain, a product with uncompromising integrity, happened to intersect perfectly with the bar trade’s renewed commitment to quality products. We are interminably grateful to the bartending community for their decision and L’Equipe St-Germain is our way of saying thank you.”
To learn more about the L’Equipe St-Germain program, go to www.stgermain.fr/lequipe.
