For the first time ever, Pernod Ricard USA and Beverage Alcohol Resource, LLC, are offering BarSmarts WIRED free of charge for the summer months only. This July & August, BarSmarts WIRED, the acclaimed bartender education program will be offered compliments of Pernod Ricard USA, to any bartender or mixologist who wants to up their game. The 100% online program, which launched in August 2009, has already benefitted thousands of bartending enthusiasts, both nationally and globally.
Suzanne Freedman, Director, On-Premise & BarSmarts, said, “Since we initially launched the BarSmarts program in 2008, BarSmarts Advanced and BarSmarts WIRED have far surpassed expectation and have taken on a life of their own. BarSmarts WIRED has received tremendous feedback from individuals and on-premise accounts regarding the positive impact of the program on the bartending profession. While the results are overwhelming, we know we have only just touched the surface of opportunity. By offering the program at no charge for a limited time, we hope to aggressively expand awareness and participation to new audiences and continue to have a positive impact on the profession as a whole.”
The regular cost to participants is $65, which will be waived this summer. The summer promotion does not include the BarSmarts messenger bag and set of bar tools. Bartenders should enter the promo code “Summer2011” on the login screen in order to take advantage of the offer.
