Imperial Brands, Inc. announced that it sold more than one million cases of Sobieski Vodka in the United States during the 2011 fiscal year. Sobieski Vodka, one of the fastest growing vodka brands in the United States and globally, reached the million case milestone after only four years in the United States, shattering the previous record by more than three years.
“Our vision from day one was bold—to be the vodka brand to reach 1 million cases faster than any other in history,” said Chester Brandes, president and chief executive officer of Imperial Brands, Inc. “Thanks to the commitment and effort of a great team at Imperial Brands, I am proud to announce that we have accomplished this ambitious objective.”
Since the brand launched in the United States in January of 2007, Sobieski has made the “Truth in Vodka” campaign a major focus for the brand. The goal of the campaign is to show consumers that high-quality, premium vodka does not require an extravagant production process or cost a king’s ransom.
Joining Sobieski in support of the “Truth in Vodka” campaign is A-list actor and Sobieski part-owner, Bruce Willis. The Hollywood action star was recently featured in a variety of webisodes alonogside Krzysztof Tyrlinski, chief executive officer of Belvedere, S.A., poking fun at the marketing gimmicks and trendiness of other vodka brands.
The Sobieski portfolio, which now includes three new flavors—Espresso, Cynamon and Bizon Grass—are available nationwide at the suggested retail price of $10.99 for 750 mL. Sobieski has committed to donating a minimum of $250,000 to the Fisher House Foundation through September 2011 from proceeds of bottle sales and private fundraising events.
