TUESDAY
GREY GOOSE PRESENTS BEHIND THE BAR, BEYOND THE BAR
At the event, a screening room will offer an exclusive behind-the-scenes look at the United States Bartenders Guild and Sundance Channel’s Beyond the Bar, a series of documentary vignettes about bartenders from around the world. Airing this fall during GREY GOOSE Entertainment’s acclaimed TV series Iconoclasts, Beyond the Bar will explore the characters behind the bar and the ingredients they bring to life beyond the bar. GREY GOOSE brand ambassadors and renowned mixologists Guillaume Jubien, Christophe Namer, Dimi Lezinska and Nick Mautone will be on hand during the event and available for interviews.
DITA VON TEESE KICKS OFF TALES OF THE COCKTAIL FOR COINTREAU AT THE HOUSE OF BLUES
Dita Von Teese kicks off Tales of the Cocktail on Tuesday, July 20th with a sexy live performance at the House of Blues on behalf of Cointreau. In its 7th year, Tales of the Cocktail is poised to take on a new level of notoriety with Miss Von Teese taking the stage and upping the glamour quotient!
DRAMBUIE KICK-OFF EVENT
DRAMBUIE features new interpretations of the Rusty Nail from Duane Fernandez of Entwine (NYC), Meaghan Dorman from The Raines Law Room (NYC), Lance Mayhew of About.com and Left Coast Libations (Portland, OR), and Chad Doll of Bryant’s (Milwaukee). at The Blue Room at The Roosevelt Hotel. Join the storied Drambuie liqueur as it pays homage to the cocktail that started it all: the Rusty Nail. Long associated with the Rat Pack era, when men wouldn’t be seen dead drinking outside of Palm Springs, Vegas or the 21 Club, the Rusty Nail is finding a new lease on life thanks to a number of modern interpretations of the classic cocktail. Additionally, the DRAMBUIE Brand Heritage Director, Jonathan Brown, will be at the event and available for interviews. We can also provide cocktail recipes from the featured bartenders.
WEDNESDAY
TALES OF THE COCKTAIL KICKS OFF WITH TOAST TO TALES
The kick off event brings together the stars of Tales of the Cocktail 2010 as attendees share a toast to the official start to the festivities on the steps of the Hotel Montelone. This free event is open to all Tales of the Cocktail attendees and will feature many of the festival’s featured guests including this year’s Tales of the Cocktail Ambassador, Wendy Waren. During this event Ann Tuennerman, founder of Tales of the Cocktail and the host of the Toast to Tales, will announce the first-ever recipients of the Sazerac Seal of Approval. Attendees will be treated to the first sips of the official cocktail of this year’s festivities, Death in the South Pacific, created by Evan Martin. Tales of the Cocktail’s official non-alcoholic cocktail, Self Imposed Prohibition Punch, will also be available for attendees to sample.
SAZERAC SEAL OF APPROVAL HONOREES TO BE RECOGNIZED AT TALES OF THE COCKTAIL
The New Orleans Culinary and Cultural Preservation Society is proud to announce the first recipients of the Sazerac Seal of Approval. This program honors those establishments that adhere to the traditional Sazerac recipe, making the highest quality Sazeracs New Orleans has to offer. Ann Tuennerman, Executive Director of the NOCCPS, will honor Bar Tonique, Carousel Bar, Irvin Mayfield’s Jazz Playhouse, Sazerac Bar, DBA, French 75, Cure and Bar Uncommon during Toast to Tales, Tales of the Cocktail’s welcome event.
THE COCKTAIL FRESH MARKET
Philadelphia Distilling’s Bluecoat Gin, Oxley Gin, 42BELOW vodka and others will be keeping cocktails fresh with ingredients from NOLA’s local farmers market, fresh herbs, and much more, you’ll be able to sample some of the weekend’s freshest cocktails, and take home some thoughts on how to add a little freshness to your own mixing. Come try 18 of the freshest spirits!
THE PERFECT PUREE OF NAPA VALLEY
Perfect Purée invites bartenders, brand ambassadors and advanced amateurs to the Hunt Room at Hotel Monteleone to roll up their sleeves and bump elbows with celebrated mixologists Adam Seger and Joe McCanta in the official hum™ Lab. The hum™ Lab will enable guests to create their own unique libations using hum™ Botanical Spirit, Preiss Imports specialty liqueurs, The Perfect Purée’s Culinary Traditions™ and Beverage Artistry™ lines, and an assortment of fresh ingredients. Lab stations will feature everything you need to have a memorable humming experience, including spirits, mixers, fresh fruits, juices, herbs and spices will infuse your creations. This is a hands-on lab for all mixologists to experience truly great products and what a difference they make in handcrafted cocktails. The winning ‘experiment’ from each station will receive a prize.
SOBIESKI’S POLISH CARNIVAL 
Sobieski will be having a Polish carnival-themed tasting room at The Hotel Monteleone. Two high-profile bartenders (yet to be revealed) will be pouring exclusive polish vodka – that is not yet available in the US – to go along with the authentic polish food that will be served. Sobieski models will also be adorned with colorful Mardi Gras masks, and Timo Sutinen, VP of Marketing & Business Development for Imperial Brands –the maker of Sobieski- will be in attendance and available for interviews.
FIRST TASTE: DOS MADERAS DUAL AND TRIPLE AGED RUMS
Be one of the first at Tales of the Cocktail to taste Dos Maderas, the world’s only dual – and triple – aged rum, with a heritage from both the Caribbean and Spain. Please sample Dos Maderas 5+3 (aged 8 years) and Dos Maderas PX 5+5 (aged 10 years) and enjoy Caribbean tapas and creative cocktails.
THURSDAY
BOLS GENEVER SPIRITED DINNER AT THE PELICAN CLUB
Join Chef Richard Hughes and some of the top Bar Chefs from across the US—Jim Meehan, NY, Neyah White, SF, Misty Kalkofen, Boston, Peter Vestinos, Chicago Marcos Tellos, Los Angeles and Tal Nadari of Lucas Bols USA.
SUMMER IN PARIS LUNCHEON
Come taste a Vieux Carre Absinthe cocktail, or enjoy, amongst other wonderful food and drink, two special cocktails – with Citadelle Gin and Pierre Ferrand Cognac – made by bar chef Neil Kopplin of Clyde Common in Portland, OR. Tales of the Cocktail 2010 will honor this heritage with a “Summer in Paris,” a lunch-time celebration of French culture, cuisine, and of course, cocktails.
COGNAC FERRAND TASTING ROOM – ENGINEERING GIN
Crafting a fine gin requires the skill of an alchemist. The master blenders behind Citadelle Gin rely on a blend of 19 fine botanicals—more than any other gin—and each component lends its soul to the final product, resulting in a delicious and refreshing spirit. Tales of the Cocktail guests will be the first in the country to get a sneak preview taste of Citadelle Gin Reserve Vintage 2010, our aged gin which will not be on the market until the end of this year. Stop by for some food and Citadelle Gin cocktails served, created by Neil Kopplin of Clyde Common in Portland, OR.
THE CABANA CACHAÇA 2010 BARTENDER OLYMPICS 
Which team will take home the Golden Muddler? The Cabana Cachaça Bartender Olympics will be held outside the Hotel Monteleone. Everyone is encouraged to attend and cheer for their favorite bartender. Live entertainment and cocktails will be provided for everyone. The medal ceremony will be held immediately after the competition. The judges for the games are among the most well respected in the hospitality industry and mixology community and include Francesco LaFranconi, Director of Mixology for Southern Wine & Spirits, Bridget Albert, Master Mixologist and founder of Southern Wine & Spirits of Illinois Academy of Mixology and Culinary Education Program and author of Market Fresh Mixology and Jared Brown, founder of Shaken Not Stirred: A Celebration of the Martini, co-founder of New Orleans’ Museum of the American Cocktail and author of many spirit-focused books including The Soul Of Brasil, an amazing history of the world’s third largest selling spirit: cachaça.
COCKTAIL CULTURE EXPERTS AVAILABLE FOR INTERVIEW AT TALES OF THE COCKTAIL
Michael Lazar and Ted Munat, the authors of the soon-to-be-released Left Coast Libations: The Art of West Coast Bartending: 100 Original Cocktails will be signing books in front of the the bookstore from 12:30 – 1:00 PM on Thursday July 22nd. The authors are available throughout the week for interviews.
THE BITTER TRUTH BITTERS
Sip long and sit pretty at the Classic and Vintage Pool Parlour. Come explore and experience this racy boutique spirits portfolio, which boasts the world’s most exciting assortment of distillates.
EUROWINEGATES UNVEILS TWO NEW PRODUCTS
The French spirits maker will unveil L’Esprit de June – a lovely vineflower liquor (first and only of its kind) which is launching this month in the US and a new Tequila called Excellia – which is aged in Cognac barrels and Sauternes wine casks and then blended by master blender. Sampling of the new products through will be available with informal tastings by the pool at The Bienville House. Master distiller, Jean Sebastien Robiquet, will be there for this one day only.
DONQ SUPPORTS LOUISIANA COASTAL REHAB BENEFIT AT TIPITINA’S FRENCH QUARTER
DonQ, Puerto Rico’s Premium Rum, is proud to sponsor the first annual Louisiana Coastal Rehab benefit in support of Gulf Coast oil spill relief efforts. A stellar line-up of local legends including Cowboy Mouth and New Orleans Rebirth Brass Band will perform in support of local businesses and fishermen who’ve been hit hardest since the Deepwater Horizon oil spill. All proceeds from the first annual Louisiana Coastal Rehab benefit will be donated to the Greater New Orleans Foundation to assist its critical Gulf relief efforts and supporting the wider Louisiana community. Nearly one third of our nation’s seafood is harvested in Louisiana’s waters and 6,400 fishermen in Louisiana’s coastal parishes are facing unemployment as a result of the April 20th disaster. Proceeds will be donated to The Greater New Orleans Foundation’s Gulf Coast Oil Spill Fund. The Greater New Orleans Foundation is a certified 501c.
GIN COCKTAILISM FEATURING THE CHERRY RAMOS
Perfect Purée will host a “Gin Cocktailism” seminar. From the lost and forgotten classics to the new, contemporary mixologists Tony Abou-Ganim and Charlotte Voisey will lead guests through a rediscovery of lost and forgotten classic gin cocktails and take a look at modern day, contemporary gin cocktails. Please join sponsors Hendrick’s Gin, Hayman’s Old Tom Gin, Bombay Sapphire, Perfect Purée and Plymouth Gin in the Grand Ballroom North at The Royal Sonesta Hotel.
“SHOTS OF INSPIRATION”– ALEXANDRE GABRIEL, PRESIDENT/OWNER OF COGNAC FERRAND
Come and meet the man behind the bottles! Alexandre Gabriel is one of the first producers to usher in the idea of ‘craft distillation’ 20 years ago when he first helmed Cognac Ferrand and is considered by some to be the architect of the craft distillation. Come and speak to Alexandre and learn little “insider tidbits” about the making of his award-winning portfolio of brands including Pierre Ferrand, Citadelle Gin, Mathilde Liqueurs and Plantation Rum.
SATURDAY
BONEFISH GRILL SEARCH FOR THE BEST COCKTAIL FEATURING A NEW SPIRIT
In its constant pursuit to keep its bar at the cutting edge of the industry, Bonefish Grill is asking spirit entrepreneurs and brands to present their new offerings in its search for the “Best Cocktail Featuring a New Spirit.” The winning cocktail will be featured on the bar menu at select Bonefish Grill locations, with potential for inclusion in all restaurants. Participating spirits are invited to enter for a chance to present their most innovative cocktail, which must feature a spirit that is new to the market since July 2009.
BEAM GLOBAL WORLDWIDE COCKTAIL EXCURSION
Handcrafted PR is planning the Worldwide Cocktail Excursion presented by Beam Global, as the official pre-party for the Spirit Awards, at this year’s Tales of the Cocktail! We have secured a superstar lineup of bartenders from New York, San Francisco, New Orleans and beyond. The drinks will be phenomenal!
SUNDAY
LAUNCH OF GERANIUM GIN
Geranium Gin will be introduced to the US market for the first time at Tales of the Cocktail in New Orleans at The Eggpire Strikes Back, a Presentation that hopes to clear up all the confusion, myths, and abuse of the world’s most feared cocktail ingredient: the egg.
WINDSOR COURT HOSTS US LAUNCH OF JADE ABSINTHES
The Polo Club Lounge at the Windsor Court Hotel will partner with Viridian Spirits to host the U.S. launch of Jade Absinthes. The newly-released line of three high-end absinthes will be served traditionally, and Lucid will be used in classic absinthe cocktails. This event will represent the first time the complete Jade absinthe portfolio, which also includes Nouvelle Orleans, is introduced and served on U.S. soil.Master absinthe distiller and creator of Jade Absinthes, Ted Breaux, will be on hand to answer questions and provide tips on how best to enjoy the notorious “Green Fairy.” Viridian Spirits and Ted Breaux negotiated an end to the ban on genuine absinthe in the United States after 95 years of prohibition with the launch of Lucid Absinthes, and are continually looking to expand the absinthe category. Previously unavailable within the U.S., the Jade Absinthes represent Breaux’s master craftsmanship and are world renowned for their historical accuracy and authenticity.
PLUS GREAT WEEKLONG EVENTS!!
BIKE ALL WEEK WITH BOLS GENEVER
Cool off again with a Dutch Bols Genever Bike Ride – Explore New Orleans the Dutch way by bike – with the Bols Genever bicycles and see the city from a different angle. These are available on a first come, first served basis. Eight Dutch bikes are ready to rock the streets of NOLA, maps included – enjoy a rolling perspective of the city, burn off those po-boys and beignets as you see the sights. Available between 10 AM and 6 PM daily from the parking garage of the Hotel Monteleone.
KAHLÚA ® “BLACK PALOMA” BRUNCH COCKTAIL
Pernod Ricard USA’s Kahlúa® coffee liqueur has selected the “Black Paloma”, a brunch cocktail recipe from Rick Stutz, to be featured at New Orleans’ Tales of the Cocktails being held July 21 – July 25, 2010. Kahlúa, the world’s number one coffee liqueur, will be serving delicious java and Kahlúa concoctions daily from 8:30 – 10:30 am at the Tales of the Cocktail Kahlúa Coffee Bar in New Orleans. Along with an assortment of hot and iced brews, Stutz’s “Black Paloma” recipe will be stirred up by bartenders from many Notable New Orleans hot spots.
BAR TOWEL SEEKS TO CLEAN UP THE GULF
In an effort to support a seafood industry that plays such a large role in the culinary traditions of New Orleans, The New Orleans Culinary and Cultural Preservation Society will be selling a limited edition bar towel during Tales of the Cocktail. 100% of the proceeds from the sale of this bar towel will go directly to oyster shuckers who have recently been laid off due to the oil spill in the Gulf. TLC linen services has donated the towels and the New Orleans Culinary and Cultural Preservation Society has developed a design proclaiming that the towel “Cleans up bars, tables and the Gulf Coast.” Some 15,000 visitors, many of which are from outside the Gulf Region, will have the opportunity to support this on-going recovery effort by purchasing this towel. In addition to be available on-site at Tales of the Cocktail, people will be able to purchase this limited edition towel at Tales of the Cocktail.
VAN GOGH LIQUID ART BREAKFAST SERIES
Start the day off right by sampling innovative cocktails from Van Gogh Vodka and Ron Abuelo Rum. Also enjoy food recipes prepared with Van Gogh, or visit the Van Gogh Vodka Coffee Bar for your morning cup of joe, featuring their Double Espresso, Espresso and Dutch Caramel flavors. Experience Van Gogh’s newest vodka, Triple Wheat BLUE, in a specialty cocktail called “Rosemary Sings the Blues” while listening to the soothing sounds of Dr. Jazz and the New Orleans Sounds.
WILLIAM GRANT & SONS 2010 TALES OF THE COCKTAIL PLANS
- The Promenade of Jubilation: Join Charlotte Voisey and the celebrated ambassadors of William Grant & Sons at the opulent Elms Mansion, complete with its garden of earthly delights, for an unforgettable portfolio house party on opening night, with attractions including a citrus grove, single malt library and Hendrick’s Gin curiositorium
- USBG Competition: As the title sponsor of the official competition of 2010’s Tales of the Cocktail, Gaston Martinez and Jaime Salas of Milagro Tequila will be joined by Danny Schneeweiss and Moy Guindi, founders of Milagro Tequila, to host 15 bartenders from all over the country, as they do battle by making their take on a Milagro Fresh Margarita. Attendees will also have the opportunity to taste a special blend of Milagro created expressly for Tales of the Cocktail
- Relax with Solerno: In need of some downtime? Nicole Cloutier and Jackie Patterson of Solerno Blood Orange Liqueur will be laying on cocktails and spa treatments with a twist at the Hotel Monteleone for the duration of Tales of the Cocktail
- Gin Cocktails Old and New: Prepare for a meeting of the minds as two of the most esteemed names in the industry combine forces to pay tribute to gin’s influence on cocktails in general, and the high place it holds in the canon of contemporary cocktails. William Grant & Sons Portfolio ambassador Charlotte Voisey will be joined by Modern Mixologist Tony Abou Ganim for a discussion and demonstration of some remarkable recipes
- The Flavor Trip: Hendrick’s Gin Ambassador of the Unusual Jim Ryan will be leading one of the most exciting events of the festival, as he leads guests on a flavor trip, unlocking the mysteries of the famous miracle berry with some radical cocktails
- The Botanical Garden: Jim Ryan and Jon Santer of Hendrick’s Gin present a discussion of the function and flavor of the ingredients that comprise one of the world’s most beloved spirits
William Grant & Sons will also be hosting, sponsoring and educating at an additional twenty events over the course of Tales of the Cocktail and, with activities ranging from Solerno’s sponsorship of the official juicing team, to a Milagro Tequila event celebrating “Tradition, Evolved” with special guest hosts Danny Schneeweiss and Moy Guindi, founders of Milagro Tequila, this year’s Tales of the Cocktail is certain to be one for the history books!
Click here for full details, including specific scheduling and locations on these
and ALL the other great events set to take place at this year’s TALES OF THE COCKTAIL!
