Smirnoff Launches Seductive New Flavors

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According to PRNewswire, Smirnoff Vodka has introduced two new flavored vodkas—Whipped Cream and Fluffed Marshmallow—expanding the brand’s arsenal of innovative and delicious flavored vodkas. The world’s number-one selling and most awarded vodka brand created the decadent new flavors to offer adult consumer a line of premium spirits that, similar to the memorable bachelorette party or a classic guys’ night out, are fun, sophisticated, and cleverly wicked.

Epitomizing the decadent side of sweets, Smirnoff Whipped Cream Flavored Vodka possesses a seductive aroma that compliments its smooth whipped cream taste. Smirnoff Fluffed Marshmallow Flavored Vodka has a refreshing and airy scent that is met with the subtle sweetness of confection—qualities that exemplify the innocent side of a favorite indulgent dessert.

Model and socialite Amber Rose is the face of the bold and audacious new campaign created to launch the new flavors, bringing to life the luscious and opulent world of Smirnoff Whipped Cream and the sweet and playful world of Smirnoff Fluffed Marshmallow.

“I can’t decide whether I am more sassy or sweet, and maybe that’s why I’m partnering with Smirnoff. I may just be a little of both,” said Amber Rose, model, nightlife maven and judge on Season 2 of Master of the Mix. “Smirnoff’s new Whipped Cream and Fluffed Marshmallow Flavored Vodkas will no doubt add a little thrill to a night out.”

Smirnoff Whipped Cream and Smirnoff Fluffed Marshmallow deliver a smooth, creamy taste and sweet flavor that can be enjoyed as a shot or as the key ingredient in cutting-edge cocktails. Whether toasting a celebratory night out or casually sipping on a happy hour cocktail, Smirnoff Whipped Cream and Fluffed Marshmallow are the perfect selection when looking for something beyond the norm.

“Flavored vodkas continue to be widely enjoyed by our consumers, which is why we’re consistently adding innovative, high quality flavors to the Smirnoff portfolio,” said David Tapscott, Brand Director, Smirnoff. “We’re confident that the new Smirnoff Whipped Cream and Smirnoff Fluffed Marshmallow Flavored Vodkas will be broadly embraced, much like their namesake dessert counterparts.”

Both Smirnoff Whipped Cream and Smirnoff Fluffed Marshmallow are available nationwide at local retailers with a suggested retail price of $12.99 per 750mL bottle.