Forget yesterday, and don’t worry about tomorrow, it’s all about today!
Today, SMIRNOFF™ vodka is bringing the ‘fun’ back to Sunday Funday with the launch of SMIRNOFF SOURCED™ – the new, go-to option for those looking to seize the daytime and inject fresh, fun energy into their weekend daytime drinking occasions.
A fresh, new take on flavored vodka, SMIRNOFF SOURCED is made with 10% real fruit juice from concentrate and no high-fructose corn syrup. The new innovation comes in three bold, vibrant flavors including Ruby Red Grapefruit, Pineapple, and Cranberry Apple, giving consumers a fresh, fun option that brings the party to brunch, happy hour or various occasions in between.
SMIRNOFF SOURCED further lives up to SMIRNOFF’s mission of inclusivity by offering a flavored vodka option that is gluten-free. The new offering begins with SMIRNOFF No. 21 – which is triple distilled for exceptional smoothness, filtered ten times in a unique process for supreme clarity, and now, due to new quality control measures, is certified gluten-free.
“Created in mind for millennial drinkers who are looking for fresh ways to make the most out of their weekends, SMIRNOFF SOURCED is a quality flavored vodka option that delivers great flavor from real fruit juice and is the perfect fit for whatever their Sunday Funday or Summer Friday might be,” said Brad Essig, Vice President of Marketing, SMIRNOFF. “Today, drinking occasions go beyond dinners, parties, nights-out, and routine happy hours. Now, it’s about having fun without a time limit, and SOURCED is bringing higher energy to weekends or after work daytime occasions – always responsibly, of course.”
With fewer than 94 calories per serving, SMIRNOFF SOURCED is best served chilled on the rocks, with soda water, or in a simple mixed drink. It is recommended that the bottle be refrigerated after opening for the best taste experience. The simple, delicious flavors and nationwide distribution make SMIRNOFF SOURCED the perfect addition to enjoy responsibly during daytime drinking occasions – weekend brunches, Saturday pool parties, summer happy hours, and more post-work fun.
SMIRNOFF SOURCED began hitting shelves in February with a recommended retail price of $13.99 for a 750mL bottle. The SMIRNOFF brand is reinvigorating the flavored vodka category with its newest innovation line. As a brand that has delivered quality vodka to the masses for more than 150 years,
SMIRNOFF vodka has brought nobles together in the 1800’s, celebrated the creation of the Moscow Mule in Hollywood in 1941, and continued the tradition of bringing people together to enjoy a new Sunday Funday in 2016 with SMIRNOFF SOURCED.
