SMIRNOFF® 100-Proof Spiced Root Beer and Dark Roasted Espresso Vodkas
SMIRNOFF® Vodka has launched its first 100-proof flavored vodkas — Spiced Root Beer and Dark Roasted Espresso. These extensions, under the SMIRNOFF Blue Label portfolio, are the first additions to the SMIRNOFF 100-proof vodka extension.
The new Spiced Root Beer and Dark Roasted Espresso flavors both take on the attributes of 100-proof SMIRNOFF Blue, providing a smooth and intense taste experience. Each combines super-premium crafted ingredients with the great taste of SMIRNOFF Blue label, resulting in a crisp vodka with robust flavors and aromas. These distinct and complex flavors will create original cocktail experiences proving that SMIRNOFF ingenuity knows no boundaries.
“We are excited to launch the first ever 100-proof flavored vodka offerings by the world’s number one selling premium spirit,” said David Tapscott, DIAGEO, Director of Smirnoff Vodka. “Spiced Root Beer and Dark Roasted Espresso are great additions to our portfolio, and signify the brand’s commitment to being ‘there’— ‘there’ at the forefront of innovation with a unique approach to the category; and ‘there’ offering consumers new ways to enjoy life’s many flavors and good times responsibly.”
The marketplace is continually demonstrating an appetite for flavored offerings particularly within the vodka category. SMIRNOFF answered consumer demand with the release of SMIRNOFF Blue and hopes to further its ability to answer the needs of tastemakers with the launch of Dark Roasted Espresso and Spiced Root Beer.
In addition to the launch of the flavors, SMIRNOFF Blue has also undergone an eye-opening package redesign and packs an improved taste experience. The improved packaging encompasses the SMIRNOFF Regal Eagle logo in blue and is aligned with the strength of the brand.
Whether on the rocks or with a splash of a complementary mixer, SMIRNOFF Blue, Spiced Root Beer and Dark Roasted Espresso offer a new vodka experience and should be enjoyed responsibly.
Click here for more information on the SMIRNOFF Blue Label Portfolio
