Slow and Steady Wins the Race

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If proven success within the bar industry has you yearning for multi-unit ownership or franchise opportunities, why not consider going green with The Greene Turtle Sports Bar & Grille as it continues to expand along the East Coast.

First opened in Ocean City, Maryland in 1976, The Greene Turtle franchise today includes 37 locations across Maryland and extending into Washington, D.C., Virginia, Delaware and, most recently, New York. Combining comfort food, a casual atmosphere and a sports bar theme marked by big screen TVs broadcasting local and national events, “The Turtle” has become a popular year-round destination where families, friends and fans of all ages feel at home.

“At the start, it was just a small, independent bar in Ocean City, Maryland” explains Tim Finn, Vice President of Franchise Development for The Greene Turtle. “It was a comfortable venue that you could jump into after you went to the beach, and it developed a strong following of people who are my age now—in their 40s, 50, and even 60s—who became comfortable with it when they were younger and are comfortable with it now as a place to take their families. We’ve evolved from a bar to what is a very family-friendly casual dining restaurant with a dynamic bar inside of it.”

AOL users in Baltimore named the chain “Best Sports Bar” in December 2010, and CBS Baltimore named The Greene Turtle among the best local spots to enjoy March Madness. But today it has become more than just a sports bar, as Finn points out. “Inside each restaurant is really two businesses going on at once—the family-friendly casual dining restaurant and the dynamic sports bar. And the way we design them, as a customer enters, he or she can go to the left to the bar or to the right to the casual dining restaurant. You really don’t have to cross paths. And that works exceptionally well.”

Click here to read the full article about The Greene Turtle
in the September 2013 Digital issue of Bar Business Magazine