Shock Top Adds To Portfolio

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According to PRNewswire, the Shock Top family is continuing to grow as it begins the year with Shock Top Wheat IPA, which hits store shelves February 6.

The newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale.

To create the new beer, brewmasters started with Shock Top’s signature recipe, adding citrusy Cascade and Magnum hops and dry hopping the beer for several days to give Wheat IPA the rich, hoppy aroma that is the signature of IPAs. Containing 5.8% alcohol by volume, Shock Top Wheat IPA will be sold nationwide in six-and 24-packs of 12-ounce bottles and on draught.

“Wheat beers and IPAs are among the fastest growing styles of beer, and as we look to build the Shock Top family, we wanted to try our hand at developing a hybrid of these two styles and make it available to beer drinkers across the country,” said Jill Vaughn, brewmaster for Shock Top. “Shock Top’s smooth, wheat malt base provides great balance of flavor to the citrusy hops—giving Wheat IPA a rich, hoppy flavor that’s very drinkable and refreshing.”

Shock Top Wheat IPA will join Shock Top Belgian White and Shock Top Raspberry Wheat in the brand’s latest sample pack, in stores March 19. The 12- and 24-pack samplers will be available year round.

Visit www.shocktopbeer.com for more information.