Shiftgig, the premier online community for the service industry, announced today the results from its nationwide member survey, which indicated that a strong majority of bartenders, servers and bar managers are not only influenced by beer and spirits brand marketing, but also welcome it.
The survey, which was distributed to Shiftgig’s community of service industry professionals, showed that 94% of bartenders, servers and bar managers are more likely to personally use and recommend to their business customers those beer and spirits brands that actively engage with them. Moreover 82% responded that they wanted engaging, entertaining and educational content from beer and spirits brands.
“Beer and spirit brand engagement with the service industry is proving not only effective but desired,” said Eddie Lou, CEO of Shiftgig. “Due to the influential nature of industry professionals, building brand awareness on a popular platform like Shiftgig gives marketers an opportunity to reach an exponentially greater audience.”
With over 650,000 user profiles and more than 15,000 businesses posting job listings, Shiftgig provides the largest platform in the United States for enabling engagement between beer and spirits brands and the service industry. For information on how your brand can engage with the influential bar and nightlife industry on Shiftgig.com, contact Matt Richards at [email protected].
Additional survey findings included the industry’s preferred themes for content delivery, which were ranked in the following order: 1) information about new brand product launches, 2) educational opportunities about beer and spirits brands, 3) monthly online contests, 4) video that brings a brand to life and 5) promotion of brand-sponsored local events.
Shiftgig is the service industry network, the premier online community where members connect with each other and businesses to access informative and funny content, jobs, and industry deals. With over 650,000 registered members and 15,000 businesses, Shiftgig has become the largest online destination for the restaurant, nightlife, hotel and retail verticals. For more information about Shiftgig, visit www.shiftgig.com.
