Sandeman Launches Cocktail Challenge


According to PRNewswire, Sandeman, the world’s leading port and sherry company, is challenging cocktail enthusiasts to play mixologist and share their creations through the Sandeman: Mix it Up Contest. Applicants must develop and submit an original cocktail that includes Sandeman Founders Reserve Porto, one of Sandeman’s finest ports. The creator of the winning cocktail will receive two round-trip tickets to Portugal and the chance to visit the Sandeman Cellars in Villa Nova de Gaia.

The best concoction will be selected by Dailo Calado–a renowned Portuguese mixologist who heads the cocktail consulting company, Classical Cocktails–based on taste, creativity, and originality.

“We are entering a new era of port enjoyment and we at Sandeman are thrilled to see that people are challenging convention by adding port to cocktails,” said George Sandeman, of the House of Sandeman. “In addition to being a classic port to drink on the rocks, Founders Reserve is a compelling component to add to cocktails, providing dimension, flavor, and intense color.”

Though Sandeman Port is already a staple in experimental cocktail bars and high-end restaurants, the Sandeman Mix it Up Contest is looking to open up the world of port Mixology to experienced and amateur cocktail enthusiasts.

To enter the Sandeman Mix it Up Contest, participants may visit to submit their original recipe and a photograph of the prepared cocktail by June 15, 2011. For more information, visit