With the “Life Outside The Lines” campaign, the goal for Sailor Jerry Spiced Rum was to create a sense of rebellion that brings to life the ideals of Norman ‘Sailor Jerry’ Collins. This latest video series takes Sailor Jerry Rum beyond the traditional tattoo world and into something that is a bit more curated by focusing on those who appreciate or participate in road trips and motorcycle clubs.
This campaign also marks the kick-off of a partnership with Iggy Pop of The Stooges — the idea here is that Iggy’s lifestyle and no-nonsense attitude perfectly resonates with Sailor Jerry drinkers – and Iggy himself is certainly someone that isn’t afraid to live outside the lines.
SAILOR JERRY – LIFE OUTSIDE THE LINES campaign
– Featuring a cast of non-actors, motorcycle clubs, clips from biker films and help from Iggy Pop
– Campaign celebrates the spirit of rebellion through an unofficial lineage of road trips, choppers, wild times and living outside the lines
– $5M campaign – to air on social first on Sailor Jerry’s fb/twitter, then TV, then print and outdoor
– Campaign includes a 30 and 60 second spot – set to classic Stooges’ song “TV EYE” from their 1970 album, FUN HOUSE
Microsite & Youtube links:
http://www.outsidethelines.sailorjerry.com/
https://www.youtube.com/watch?v=mD_4j8u0yPw