According to PR Newswire, as a part of its sponsorship of the Miami Rum Renaissance Festival, Rums of Puerto Rico held a cocktail reception for local community and business leaders and the press to celebrate the Island’s popular rum brands at award winning chef Michelle Bernstein’s Sra. Martinez restaurant.
The reception was part of the government’s efforts to remind Miami spirit drinkers about the award-winning attributes that make Puerto Rican rums stand out from their competitors. Festival participants are encouraged to “Just Think, Puerto Rican Rum” when sampling rums at the festival and when ordering rum-based drinks in the future.
“We want to remind Festival participants, and spirits drinkers everywhere, that the rums produced in Puerto Rico are the best in the world,” said Nicole J. Rodriguez, director of Rums of Puerto Rico. “In addition to tasting great served neat or over ice, our rums are an important ingredient in a wide variety of drinks and food recipes, such as the ones that our Rums Ambassadors and Chef Bernstein created for today’s event.”
The event is part of Rums of Puerto Rico’s efforts to tell the story of their history through print, digital and out-of-home messaging in Miami, New York and Washington DC. These ads will be supported by public relations and social media efforts and an upgraded website (www.rumcapital.com). Rums of Puerto Rico is also executing a series of events and partnerships throughout the year, including sponsorship of this year’s Miami Rum Renaissance Festival and San Juan’s Taste of Rum Festival.
“Puerto Rico’s rums are not just a culinary ambassador for Puerto Rico, they are also an important economic driver for the island’s economy,” Rodriguez added. “Whether it is our island’s beautiful beaches, our superior rums or the many other goods and services produced by our friendly, bilingual workforce, we want Americans to say the same thing when they think about Puerto Rico: Puerto Rico equals quality.”
