RumChata has launched its MiniChatas creamer cups nationally, answering the call of fans who love to use RumChata as their creamer of choice in coffee, tea and iced coffee. MiniChatas are handy 25ml peel-top cups filled with real, 100% award-winning RumChata rum cream inside.
While delicious on its own and as a mixer in thousands of cocktails, one of the most popular ways consumers enjoy the one-of-a–kind flavor of RumChata is simply mixed in their favorite coffee or tea – either hot or over ice. By recognizing this trend and talking to consumers directly, RumChata developed the new MiniChatas.
Following overwhelmingly successful test marketing in Illinois, Florida and Wisconsin during the past six months, MiniChatas are now available across the country packaged in a 15 count box scored to create a handy dispenser for a home, bar or restaurant. At retail, MiniChatas boxes can be displayed on their own or on the shelf right next to existing RumChata bottles. MiniChatas boxes are also perfect for secondary locations in retail liquor stores such as checkout counters to drive impulse purchases.
“We are thrilled at the reception that MiniChatas have received,” said Tom Maas, RumChata founder and master blender. “Our recent video announcement on the RumChata Facebook page about MiniChatas being available nationally resulted in more than one million views in its first twenty-four hours.”
The RumChata MiniChatas 15 count box is available in all 50 states at an average retail price of $12.99, equivalent to a 375ml RumChata bottle. More about RumChata including food and drink recipes and where it is available can be found at www.rumchata.com, on the RumChata Facebook page and on the RumChata app, which can be downloaded on iTunes or the Google Play Store.
