The spritzer revolution has begun. Bon Affair has launched the country’s first ready-to-drink wine spritzer—real California wine, purified sparkling water, electrolytes and grape seed extract. That’s it. Zero added sugar. With half the calories of regular wine (300 for the entire 750ml bottle) and added electrolytes,
it’s attracted the attention of not only gourmet and health-food retailers, but also serial entrepreneur Mark Cuban.
“I’m thrilled about Bon Affair’s partnership with Mark Cuban,” said founder and CEO, Jayla Siciliano, who closed the deal on the May 9th episode of Shark Tank. “I have worked really hard to perfect a new light wine option. I’m ecstatic Mark shares the vision.”
This premium, light option for health-conscious wine drinkers has already been picked up by notable retailers such as Whole Foods, Nordstrom and Albertsons. With Cuban’s investment and guidance, plans for national expansion have begun.
At 6.5% alcohol-by-volume (more than the average beer, less than wine), Bon Affair is positioned as a lighter “every day” wine option— especially times when the full power and calories of regular wine are a little too much. For the ingredient savvy consumer Bon Affair prints complete nutritional labels on all bottles.
Available in Sauvignon Blanc and Syrah, customers can buy Bon Affair online at www.bonaffair.com (shipped to 43 states) or at select retailers in Southern California distributed through Global Beverage Distribution.
