Roaring Lion Named Exclusive Energy Drink of SBE’s Restaurant and Nightlife Properties
Roaring Lion premium energy drink was named the exclusive energy drink of Los Angeles-based luxury hospitality and development company, SBE. Through the partnership, Roaring Lion will be served as the exclusive energy drink in all Company-owned restaurant and nightlife properties
Having spent over a year test marketing various energy drinks, SBE selected Roaring Lion both for its quality as a standalone beverage, and as an excellent complement to the signature cocktails served in SBE’s venues. The decision to align with Roaring Lion demonstrates SBE’s continued commitment to providing their clientele with the very best service and offerings across the Company’s award-winning Luxury Collection.
“We’re thrilled about our partnership with SBE and it only further reinforces our dedication to creating an exceptional, premium energy drink that far exceeds the alternatives in the marketplace” said Sean Hackney, Managing Partner of Roaring Lion Energy Drink LLC.
“The process to select Roaring Lion was a very lengthy one. We sampled, mixed and compared all major energy drink brands and found that the taste, body and balance of Roaring Lion was second to none, both by itself and as an accompaniment to our acclaimed specialty cocktail menus,” added Boe Trumbull, Senior Director at SBE in charge of the company’s award-winning beverage program.
SBE will exclusively feature Roaring Lion in several of its world-renowned venues, including: The Bazaar by Jose Andres, The Abbey Food & Bar, MI-6, Area, Hyde Lounge (Hollywood), Katsuya’s four locations in Brentwood, Glendale, Hollywood and Downtown, and XIV by Michael Mina.
Roaring Lion is available in bars, nightclubs and restaurants across the United States, and worldwide in the United Kingdom, Australia, the UAE, Belgium and Austria.
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