This summer, Rémy Martin V will launch its first ever national advertising campaign. The new V Fabulous campaign invites consumers to enter a spirited atmosphere and encourages them to elevate any occasion with Rémy V.
Since its introduction to the U.S. three years ago, the brand has already made a name for itself among ultra-premium white spirits drinkers. Now, through the debut of the V Fabulous campaign, Rémy V continues to solidify its place within the category.
“Growth in ultra-premium white spirits continues to outpace lower-priced white spirits in the U.S,” said Eileen Higgins, Marketing Director for Rémy Martin V in the U.S. “Rémy Martin V has proven that an eau-de-vie can become a key player in this category, offering an all-natural trade up to other white spirits. Through this campaign, we will introduce the product to consumers who are looking for a more sophisticated choice and ask them to take a step up to something exquisite, something V Fabulous.”
The Brooklyn Brothers are responsible for the development and execution of the V Fabulous campaign. Named “Agency of Record” for Rémy Martin V in 2013, The Brooklyn Brothers specialize in creating big brand ideas with social power that engage consumers and drive results.
“Our real creative challenge was to find an idea that captured the elegance of the Rémy Martin brand but turned the soft spotlight onto the Rémy V bottle.” said Guy Barnett, partner and Global Creative Director at The Brooklyn Brothers. “When we talked to the target audience, we learned that they associated Rémy V with lighter, more sophisticated nights. They told us that, for them, Rémy V is the symbol of evenings that are a little more special, a little out of the ordinary; nights that aren’t just glamorous but V Glamorous. As with most good advertising, the creative work merely had to reflect the experience our consumers were already enjoying with the brand.”
The V Fabulous advertising campaign will debut nationally on June 1, 2014. Led by a series of 10 featured visual layouts, the multimedia campaign will include print, digital and out of home executions on the national and local level along with radio and television spots and integrated product placement. The campaign will also include a summer promotion, offering consumers a chance to win a “V Chic weekend in Paris.”
Rémy Martin V is made exclusively from fine French grapes and is slowly distilled in traditional copper pot stills. The result is an eau-de-vie with complexity and character in taste, and rich aromas of grapes, fresh mint and melon. Rémy Martin V is distinctly flavorful on the rocks as well as mixed in cocktails. It is not a Cognac, but a tribute to the legacy of French traditional spirits.
