According to the Wall Street Journal, two weeks ago, at a the first-ever invite-only sales exhibition of alcohol in Singapore, a bottle of Remy Martin cognac, called the Louis XIII Grand Champagne Tres Vieille Age Inconnu-sold for 50,000 euros ($70,155). It was the highest price ever paid for a Remy Martin.
The Remy Martin cognac was on display alongside other fine spirits and wines such as a bottle of Royal Salut Tribute to Honour whiskey, which went for 278,000 Singapore dollars, or $219,964.
Augustin Depardon, a global marketing director at Remy Martin, says that the company decided to open its heritage cellars-a rare collection of its “oldest and most refined” fruit brandies-for the Singapore sale because it is “a cosmopolitan city known for attracting passionate collectors.” Apart from a 2005 exhibition in Shanghai, this is the only time that Remy Cointreau has sold a heritage-cellar bottle of brandy in Asia.
