Redbreast 12 Arrives In United States

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Redbreast, the best selling and most decorated Single Pot Still Whiskey in the world, announces the arrival of Redbreast 12 Cask Strength, a natural-full-flavored, non-chill filtered version of Redbreast 12 that is straight from the cask to the bottle. Redbreast has seen consistent solid growth in the U.S. as it continues to increase in popularity among whiskey enthusiasts. Beginning in February, this highly anticipated cask strength single pot still whiskey from Redbreast—the only remaining traditional Irish pot still whiskey brand—will be available for sale in select retail and on-premise outlets throughout the U.S.

“In response to repeated calls from whiskey enthusiasts and fans of the renowned and award-winning Redbreast brand, the Midleton Distillery has now released, for the first time, a cask strength version of its seminal Redbreast 12,” said Wayne Hartunian, Vice President of Whiskeys and Cognac for Pernod Ricard USA. “Redbreast is the fastest growing super-premium Irish whiskey in the U.S. and the brand’s organic popularity and growth present the ideal platform for driving further innovation within this growing segment. This is the only ongoing bottling of a cask strength Single Pot Still whiskey from the Midleton Distillery, making it a very special and unique whiskey.”

Redbreast 12 Cask Strength is a pure representation of Redbreast 12 Year Old before water is added and the whiskey is non-chill filtered. The aroma is an explosion of fruit—figs, dates, ripe banana, sultana, red apple and lime—combined with sweet vanilla and pine from the casks. In the mouth, Redbreast 12 Cask Strength offers the flavor of dried fruit with a touch of citrus, oils and spices. The finish is long and richly complex with fruit and spice slowly fading through sweet butterscotch to barley.

“Now is the perfect time to introduce this pure, full-strength pot still whiskey to the U.S. Market,” added Hartunian. “Whiskey is by far the fastest growing U.S. spirits category and includes the fastest growing premium spirit brand in the U.S.—Jameson. The super-premium segment represents a great opportunity for growth as more high-end single malt, Bourbon and blended whisky drinkers are looking to expand their repertoire and Irish whiskey is the logical next step.”

Redbreast 12 Cask Strengh will retail for a suggested price of $65 for 750 mL.