Spirit producers and in particular the burgeoning number of craft spirit brands are finding that ProWein, International Trade Fair Wines and Spirits is a must-attend, must-exhibit show. Well renowned as a leader in trade shows among the wine industry, the spirits hall at ProWein provides an impressive set up for spirit brands looking to make their mark.
“The more than 45,000 international trade only attendees of ProWein have the opportunity to discover an incredible range of unique spirit products,” said Michael Degen, Executive Director of Messe Dusseldorf. “For American suppliers interested in expanding distribution overseas, exhibiting at ProWein provides a unique opportunity to showcase their products in a hall exclusively dedicated to spirits. And the trade visitors to the spirits hall are prospective international decision-makers from the wholesale, retail and specialist trade sector as well as from the gastronomy and hotel sectors – all looking for new products.”
According to Adam Levy of the New York International Spirits Competition who exhibited at ProWein this year, “If you’re an American producer looking to get your spirit brand in distribution internationally, ProWein is the show to be at.”
The spirits hall at ProWein 2013 featured almost 400 exhibitors presenting specialties from throughout the world, including tequila from Mexico, herbal liqueur from Norway and Moutai from China. Distillery Hubertus Vallendar introduced its new product line of South African spirits while Schlumberger unveiled the Japanese whisky “Nikka”. 2014 promises additional product debuts.
Overall, more than 4,750 exhibitors from around 50 countries showcase their products in nine halls at ProWein every year. With over 300 events, theme-related tastings, and lectures on trading channels, market developments and import/export requirements, ProWein 2014 is not to be missed.
For further information about exhibiting at ProWein 2014, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: [email protected]; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_MDNA
For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: [email protected]; www.traveltradeint.com
