Pernod Ricard USA is proud to announce that four of the company’s premium spirits brands have been awarded the best in class ‘Chairman’s Trophy’ honors at the 2011 Ultimate Spirits Challenge competition held March 1-4, in New York City. Nine Pernod Ricard brands were also selected as finalists in their respective categories with a total of eight brands receiving the ‘Extraordinary, Ultimate Recommendation’ (95-100 points) designation and 17 brands received ‘Excellent, Highly Recommended’ (90-94 points) designation.
The Chairman’s Trophy was awarded to Beefeater London Dry Gin, Olmeca Altos Tequila, Aberlour A’bunadh Single Malt Scotch Whisky and Martell XO Cognac.
“Receiving this level of acknowledgement from one of the most respected organizations in our industry is a tremendous honor and a testament to the quality and craftsmanship of our premium brands portfolio,” said Steve Walkericz, VP Trade Marketing, Pernod Ricard USA. “We are excited to share this good news with our trade partners and consumers who appreciate outstanding quality and brands with true integrity.”
The Ultimate Beverage challenge was founded in 2009 by F. Paul Pacult, David Talbot and Sue Woodley, three of the industry’s most respected and renowned professionals.
“Integrity, methodology and world-class judges are the cornerstones of the Ultimate Beverage Challenge’s beverage competitions,” said Paul Pacult, Ultimate Beverage Challenge co-founder and Judging Chairman. “Citations of excellence, the UBC Chairman’s Trophy and category Finalists, have genuine meaning and authenticity because the best products have earned their way to the top through a rigorous procedure of evaluation by the most experienced and authoritative experts.”
