Following highly successful results and four top honors at the second annual Ultimate Spirits Challenge, Pernod Ricard USA were awarded ten best in class “Chairman’s Trophy” honors at the 2011 Ultimate Cocktail Challenge competition-the most of any participating company.
The Ultimate Cocktail Challenge which took place in New York City April 5-8, featured two distinctive competitions-the Classic Cocktail Challenge and the Signature Cocktail Challenge.
In the Classic Cocktail competition, Chairman’s Trophy was bestowed upon Pernod Ricard’s Beefeater London Dry Gin Extra Dry Martini, Beefeater 24 Gin & Tonic, Plymouth Gin Aviation, ABSOLUT Citron Cosmopolitan, Olmeca Altos Tequila Margarita and Jameson Gold Irish Coffee. In the Signature Cocktail Competition, Bechervodka Czech-up, Pernod Absinthe Green Beast, Beefeater French 75 and Beefeater 24 French 75 were awarded Chairman’s Trophy designations.
“The Ultimate Cocktail Challenge results reinforce that our quality brands make incredible cocktails,” said Steve Walkerwicz, VP Trade Marketing, Pernod Ricard USA. “This unique competition provides us with a powerful platform to spread the word to our consumer base and our trade partners who appreciate the value of outstanding quality in the brands they serve and enjoy.”
Pernod Ricard Brands recognized as Finalists in their categories:
• Plymouth Gin-Extra dry Martini
• Plymouth Gin-Gin & Tonic
• Plymouth Gin-Negroni
• Beefeater Extra Dry London Gin-Aviation
• Beefeater Extra Dry London Gin-Gin & Tonic
• Beefeater 24-Negroni
• ABSOLUT Peppar-Bloody Mary
• ABSOLUT Citron-Bloody Mary
• Olmeca Altos Tequila-Paloma
• Olmeca Reposado Tequila-Paloma
• Jameson Gold Irish Whiskey-Wild Irish Rose
