Hood River Distillers, Inc., the largest and oldest importer, distiller, producer and bottler of distilled spirits in the Northwest, announced today Pendleton Whisky has been named the official whisky of the PBR (Professional Bull Riders) BlueDEF Tour for 2016 and 2017.
“Pendleton Whisky has been a long-time supporter of the western lifestyle and we are extremely excited to have them as a partner of the PBR BlueDEF Tour,” said Dave Cordovano, head of the PBR BlueDEF Tour. “This partnership will allow us to work together to develop promotional opportunities throughout our entire tour and elevate exposure for both of our brands.”
As the official whisky of the tour, the brand will receive in-arena signage and announcements, rights at pre- and post-event parties, branded elements during livestreaming broadcasts, and retail activation promotions in select markets.
“We are thrilled to partner with the PBR over the next two years,” said Tia Bledsoe, senior brand manager, Hood River Distillers. “As a brand created to capture and celebrate the bold spirit of the American cowboy and cowgirl, this is a great opportunity for Pendleton Whisky to support a prominent organization that aligns perfectly with our values and mission.”
The PBR brings the fastest growing sport in America to major venues nationwide where the top 35 bull riders in the world compete against each other on national television. The 2016 BlueDEF Tour will visit
25 key cities across the country, including Denver; Salt Lake City; Milwaukee; Las Vegas; Oakland, California; and Portland, Oregon.
For more information about Pendleton Whisky, visit www.pendletonwhisky.com or follow the brand on Facebook, Twitter or Instagram.
