According to PRNewswire, Patron Spirits is inviting a new kind of window shopping this holiday season. Starting November 15 and continuing through December 31, 2011, the Patron “Simply Perfect” Art Project will showcase live, working art studios and galleries that offer emerging artists the chance to create one-of-a-kind works of art for auction in support of four local organizations.
Across the country, four “Simply Perfect” Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists. Given approximately one week each, artists will create an original painting, sculpture or other work based on their personal interpretation of Patron tequila’s “Simply Perfect” mantra.
The studios are active Wednesdays through Sundays in the afternoons and evenings. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, visit one of the project locations, including:
• Chicago-50 East Chicago Avenue
• Los Angeles-7024 Hollywood Blvd
• New York City-454 West Broadway
• San Francisco-581 Market Street
“These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience. At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation,” said Jennifer Long, Patron brand director. “We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we’re proud to amplify it.”
To view complete collections from all four cities, viewers can scan the QR code located on the windows of each of the four installations. The QR code will link consumers directly to the auction website, www.eliminateregifting.com, where they will be able to learn more about the artists and bid on their favorite pieces.
The artist whose work receives the highest bid will receive national exposure in a print advertisement for Patron in 2012. Additionally, the proceeds from the purchases pieces will benefit local art organizations that are partners on the project, including the Chicago Artists’ Coalition, the Los Angeles Art Association, the New York Foundation for the Arts and the Artists Guild of San Francisco.
