Wines of Chile USA launches program driving consumer traffic to on and off premise accounts featuring Chilean wines in NY and San Francisco.
Wines of Chile USA has announced a September consumer promotion designed to drive traffic to participating on and off premise accounts in New York and San Francisco. In New York State exclusively, the program is offering a free trip to Chile for two as a grand prize.
“In order to enter, consumers have to visit participating accounts and scan the QR code on the in-store POS which then takes them to the official entry form online,” said Lori Tieszen, Executive Director of Wines of Chile USA. “We think that’s a tool that will resonate with the trade in that we’re not only promoting Chilean wines, but helping drive consumer traffic to participating accounts.”
The program is supported with strong media in New York Magazine’s website with over 1.3 million impressions. Additionally, Wines of Chile will be reinforcing the promotion with staff training in participating accounts by ambassadors Jennifer Desmond in NY and Rebecca Chapa in San Francisco. Off premise consumers will be able to find the QR codes on bottle neckers and in-store posters, and on premise through posters and wine charms placed in participating accounts. For more information email [email protected]
Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London, and New York, as well as representatives in Canada, Ireland, and Denmark. WOC also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile’s 92 member wineries belong to Vinos de Chile and represent 92% of Chile’s bottled wine exports. For more information please visit http://www.WinesofChile.org
