Pilsner Urquell’s recently released Limited Edition Can Four Pack Series and Heritage Brown Bottles are are newly crafted designs that draw from Pilsner’s rich and storied history, nearly 200 years of packaging, tavern signs, and cask marks. Each can references specific instances in Pilsner Urquell’s long history, and rhe brand encourage you to use the “key” included here to begin exploring the various facets and stories packed into each individual design.
Also rolling out across the US, are Pilsner Urquell’s new heritage brown bottles. These heritage bottles aren’t “retro,” they’re brand-new designs that echo back to Pilsner Urquell’s entire history of bottling and packaging. The first bottles released, over a hundred years ago, were brown, so the brand has chosen brown bottles for its newest line. Enjoy these new bottles as both a nod to Pilsner’s past and a toast to our future.
In 1842, the Citizen’s Brewery of Plzen brewed the world’s first golden pilsner and never stopped. They make it in the same way, in the same place, with 100% of the ingredients from the same farming regions in Czech, as always.
