Jose Cuervo has revealed new packaging for its best selling line of tequilas, Jose Cuervo Especial Gold and Especial Silver. Demonstrating its 10 generation-strong company and family motto of ancestry, prestige and tradition, the design changes reinforce the company history with an authentic new look.
With distinct new features, the bottle professes originality with sleek, hard lines. The labeling is equipped with a new neck design, a distinguished watermark and belly band, characterizing Jose Cuervo’s long standing tradition. The history inscribed on the back label pays homage to the commitment of preserving craftsmanship, rich Mexican heritage and family tradition that stretches back over two hundred years. Other notable changes are the embossing of the Jose Cuervo signature prominently displayed on the side profile and bold cap colors—deep red for Especial Gold and royal blue for Especial Silver.
“There is history in every sip of Jose Cuervo Especial and the new design demonstrates appreciation of our ancestry,” said Roy Danis, Managing Director, Jose Cuervo International. “While the packaging has undergone change, the tequila inside remains exactly the same and we hope our consumers continue to enjoy it responsibly.”
The new packaging will be available nationwide wherever Jose Cuervo Especial is sold in 50 mL, 200 mL, 375 mL, 750 mL, 1L and 1.75 L sizes. Suggested retail price is approximately $17.99 per 750 mL bottle.
