New Luxury Spirit Launch: PaQuí Tequila
PaQuí, a new luxury tequila, hits the upscale spirits market in California to rave reviews from bartenders and consumers alike, announced Javier Martinez, President & CEO of Tequila Holdings, Inc., distillers and importers of PaQuí (Pa’key).
“We are extremely proud to bring PaQuí to the American luxury tequila market,” says Martinez. “This is the first luxury tequila developed and produced specifically for U.S. upscale consumers looking for a new and exciting tequila experience.”
“Conceived nearly three years ago, PaQuí Tequila is the result of extensive research where we learned that the high-end tequila experience is about celebrating and having fun with an authentically Mexican tequila,” says John Chappell, Vice President, Brand Development. ”PaQuí, whose name means “to be happy” in the native Aztec language, is deeply Mexican and captures the sense of adventure the drinker is seeking. The luxury tequila drinker also cares intensely about quality so we went out and hired the best Master Distiller to create an outstanding tequila. The result is PaQuí Silvera, a distinctive tequila that expresses the essence of blue agave with an inviting, flowery aroma and exquisite taste.”
PaQuí’s lively and crisp taste takes the tequila experience to new heights. PaQuí is handcrafted in small batches in the town of Tequila, Mexico, where our master distiller uses an elaborate process called Selective Distillation. This costly process separates the heart of the distillation and selects only the superior flavors and aromas, leaving a very pure tequila of exceptional character and drinkability.
“In the short few months since we have started distributing PaQuí, we have seen a quick and steady rise in demand,” says Larry Steitz, Vice President, Sales & Distribution. “The brand has been received very favorably by bartenders and consumers alike. The luxury tequila market is ready for a new brand that actually delivers a superior tasting liquid, along with a beautiful package. PaQuí’s struck a chord among discriminating drinkers who appreciate quality and authenticity.”
Click here for more information on PaQuí Tequila
Check out “Tequila Independiente” in the March/April 2009 issue of Bar Business Magazine
