Dos Equis is announcing a refreshed look for its primary bottles and cans. Beginning this November, both Dos Equis Lager and Dos Equis Ambar will sport a brand new design which showcases key brand elements in a more premium manner, proudly shows its strong and interesting brewing history and significantly increases visibility and impact on the shelf and on displays.
The primary packaging design changes are evolutionary. They include an updated typeface of the iconic “XX” and rays on the front label to increase brand visibility, a profile turn of great Aztec leader, Moctezuma, from facing left to facing right representing the brand’s momentum and forward thinking, and the addition of a heritage line on the front label to highlight Dos Equis’ unique story.
Ryan Thompson, Brand Manager for Dos Equis and Sol, said “The complete redesign to our secondary design and optimizations to our primary design reflect our aspirations to constantly improve every aspect of the brand, and to continue fueling the great momentum of Dos Equis. The numerous changes address various brand, consumer and retail goals, and we’re confident both consumers and retailers will react very favorably to the new sophisticated look.”
