New Launch: Vision Vodka
Vision Vodka is hitting the market as the first reasonably priced brand of luxury vodka in the United States. The wheat-based vodka distributed by Southern Wine & Spirits can be found in New York City at on-premise hotspots such as Hudson Terrace.
The makers of Vision attribute the vodka’s premium smooth taste to using the purest water found in Oregon and the best homegrown wheat. They distill Vision five times and utilize a special finishing process exclusively invented for Vision Vodka.
Vision’s production is not “batch” or “handcrafted” as those terms are a ruse to hide a small production. Vision went straight to the biggest players in the industry, getting their bottles from a factory capable of making 100,000 bottles a day. Vision’s distiller can fill 1,000 cases of product every day. Vision is poised for national and international expansion, beginning in New York City before launching throughout the rest of the U.S.
Vision Vodka’s CEO David Moritz describes the design of the bottle as being created from “the inside out,” a design vision realized by Mode Design Group. The company wanted the quality and purity of the product expressed in clean and minimal product packaging. “It’s time for the USA to have the highest quality, purest, and most perfectly designed vodka in the world,” says Moritz.
David Moritz’s company is also responsible for creating the statuettes for MTV’s VMA’s and Movie Awards, GLAAD Awards and the new statuettes for the 66th annual Golden Globes.
Click here for more information about Vision Vodka
