NEW CHOCOLATE LIQUEUR tempts YOU TO “DRINK WHAT YOU CRAVE™”

Premium Liqueur Infuses Flavor and Indulgence into Your Holidays

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Today, Beam Inc. announces the nationwide launch of John DeKuyper & Sons™ Crave Chocolate Liqueurs featuring three tempting flavors – Chocolate Cherry, Chocolate Mint and Chocolate Chili. Inspired by the universal desire for decadent and indulgent experiences, this exceptional, premium line of chocolate liqueurs offers a unique cocktail option just in time for the festive fall and holiday season.

Capturing the luscious taste of chocolate and pairing it with three distinct flavors, JDK & Sons™ Crave balances chocolate with natural flavors to create a delicious liqueur:

  • Crave Chocolate Cherry Liqueur delivers a smooth, rich tasting experience similar to that of the classic cherry cordial. The taste of sweet cherries takes center stage and is complimented by hints of cocoa. It leaves a sweet finish on the palate with notes of fruit, vanilla and bittersweet chocolate.
  • Crave Chocolate Mint Liqueur is ideal for peppermint lovers. The experience begins with the tastes of sweet chocolate and vanilla, which gradually introduces peppermint to the palate and finishes with an intriguing and pleasant cooling effect.
  • Crave Chocolate Chili Liqueur offers a delicious and surprising twist with its hint of heat. The sweet flavor of milk chocolate, which is enhanced with notes of vanilla and caramel, slowly gives way to the tingly warmth of chili peppers and offers the perfect balance of sweetness with a subtle kick.

“Launching just in time for the holiday entertaining season, JDK & Sons™ Crave Chocolate Liqueurs provide chocolate lovers and cocktail enthusiasts alike with a new way to delight their senses during one of the most indulgent times of the year,” said Gary Ross, Director of Cordials and Rums for Beam Inc. “Whether treating yourself to a decadent cocktail or looking to create a memorable experience at your next holiday party, each distinctive flavor delivers the rich taste of chocolate paired with a unique flavor for an enticing way to satisfy your cravings.”

JDK & Sons™ Crave is equally enjoyable when served over ice or as a distinctive addition to any cocktail:

 

Crave Cherry Macaroon Martini 

1 part JDK & Sons™ Crave Chocolate Cherry Liqueur

1 part Cruzan® Coconut Rum

Splash of Soda

Method: Shake all ingredients (except soda) with ice. Strain into a martini glass and top with a splash of soda. Garnish with a Maraschino cherry.

 

Crave Luscious Mint Russian 

1 part JDK & Sons™ Crave Chocolate Mint Liqueur

1 part EFFEN® Vodka

Splash of Milk

Method: Build ingredients over ice in an old fashioned glass. Add a splash of milk to make it even more luscious.

 

Crave Grown-Up Chili Hot Chocolate 

2-3 parts JDK & Sons™ Crave Chocolate Chili Liqueur

Hot Chocolate

Method: Pour Liqueur in a warmed coffee mug and add hot chocolate to taste.  Top with whipped cream.

 

JDK & Sons™ Crave launches nationwide in October 2012 with a suggested retail price of $17.99 per 750 mL bottle for JDK & Sons™ Crave Chocolate Cherry Liqueur, Crave Chocolate Mint Liqueur and Crave Chocolate Chili Liqueur. Cocktail recipes and additional information can be found at http://www.dekuyperusa.com/crave.