According to PR Newswire, Academy Award-winning director Tom Hooper has joined Captain Morgan aboard a 17th Century replica of the Galleon Andalucia in an undisclosed tropical location to film a new campaign for the celebrated brand. Set in the mid-1600s, the campaign will-for the first time ever-feature the re-imagined history of legendary privateer and brand icon, Captain Henry Morgan.
Hooper received an Academy Award for Achievement in Directing (Best Director) at the 2011 Oscars for The King’s Speech in February, is world-renowned for his riveting period pieces, one of the many reasons Captain Morgan wanted him to join their new campaing.
“Both the scope and direction of this campaign are unparalleled for Captain Morgan,” said Tom Herbst, Brand Director, Captain Morgan USA. “For the first time, we’re bringing to life the mystery and intrigue surrounding Henry Morgan-a real-life privateer-and we are ecstatic to have Tom play an integral role in revealing an exciting new side of the brand.”
The 60-second feature film is the first in a series and entitled “DIVE.” It will debut on broadcast television in late May, with some of the tales debuting May 14th on the CaptainMorganUSA Facebook page and YouTube channel. The campaign will feature a dedicated responsible drinking ad with additional spots rolling out throughout the summer.