Newcastle Brown Ale has announced the debut of four distinct Newcastle Limited Edition brews that will be available for a limited time at select neighborhood pubs or stores throughout 2011. The Limited Edition offering represents the collaboration of two great bastions of British brewing, Newcastle Breweries in England and Caledonian Brewery in Scotland.
“Distinctive and innovative, Newcastle’s Limited Edition brews deliver a new, refreshing taste to be enjoyed throughout the year,” says Charles van Es, Brand Director Newcastle Brown Ale. “By adopting a wide array of flavors-everything from red ales to distinct India pale ales-we’re providing a uniquely interesting combination of Newcastle heritage, real ingredients and drinkability to our loyal fans.”
Newcastle’s Limited Edition Ales:
Newcastle Summer Ale: Refreshing and light, this golden beer offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish.
Newcastle Werewolf: naturally blood red in color, this distinct tasting fall ale produces a combination of sweet berry overtones and a sudden bite of bitterness.
Newcastle Winter IPA: Zesty in character and jam-packed with a creamy finish, the Newcastle Winter IPA is full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season and snowy matchdays.
Newcastle Founder’s Ale: a rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft, Founder’s Ale offers a full-bodied ale with a sweet and dry finish.
The limited edition brews will be available nationwide in 6-pack and 12-pack, as well as 50L draught keg format. On and off-premise POS materials including sell sheet and sales leaflet, cooler decals, tap handles, coasters, table tents and individually branded Geordie Schooner glassware will be available to support the launches.
“The Newcastle Limited Edition Ales satisfy our adult drinker’s quest for authenticity and variety while providing our trade partners with the opportunity to generate excitement, build store traffic and increase their sales of Newcastle not once but four times throughout the year,” said Colin Westcott Pitt, Vice President of Marketing for Newcastle.
