NB Gin, the multi-award-winning Scottish spirit which has just arrived in the U.S., is one of the companies featured in the new Rolls-Royce Enthusiasts’ Club (RREC) publication Strive for Perfection – A Celebration of Design & Luxury. And a bottle of the gin was a formal exhibit at the publication’s official launch in London on 4th December.
As one of the most prestigious car clubs in history, the RREC has legions of devoted members around the globe. In recognition of this enduring appeal, it hosted a luxury showcase at London’s famous Saatchi Gallery to launch its new book. It’s here that a bottle of NB Gin appeared in a lit-up glass case and was placed on its own individual plinth.
A showcase of Rolls-Royce and Bentley exhibits were on display throughout the event to celebrate the illustrious history of the luxury motor car manufacturer. Curated to resonate with the book’s theme of high-end luxury and design, more than 100 of the most revered brands in the world – including NB Gin – were also exhibiting at the launch.
Vivienne Muir, CEO of NB Distillery, where NB Gin is produced, commented: “We couldn’t be more delighted that the RREC has selected NB Gin to be part of its 2016 publication. From the very start, our focus has been on quality and we’re thrilled that it’s the quality of NB Gin which is driving its success. The fact that it’s being actively sought out by other luxury names means that the time and effort we put into getting our original recipe absolutely perfect was worth every minute.”
Discussing the content of the new book, Jaclyn Smith, Business Manager at the RREC commented: “Our publishing partner, St James’s House, enlisted the help of a number of leading experts and motoring journalists, who share our love of Rolls-Royce, to produce a fitting homage to what is one of the world’s most prestigious names in luxury motoring. Exploring the origins and heritage of Rolls-Royce and Bentley, the beautifully designed 444 pages of Strive for Perfection – A Celebration of Design & Luxury perfectly capture the glamour and prowess of this motoring icon.”
NB Gin has partnered exclusively with Duggan’s Distillers to import the spirit into the U.S. It is initially being distributed to a number of high-end restaurants and cocktail bars in New York, before being rolled out to other selected states.
