MovieTickets.com, a leading destination for the purchase of advance movie tickets, and TouchTunes, the largest in-venue entertainment and engagement platform in over 60,000 bars and restaurants across North America, have announced an exclusive partnership to provide film studios a new way to promote movie releases and ticket sales.
For film and entertainment studios looking to directly promote upcoming releases, the partnership offers valuable awareness and amplified ticket sales. Through branded interactive content, powered by MovieTickets.com ticketing capabilities, moviegoers are able to learn about new releases and purchase tickets through TouchTunes’ interactive jukebox displays and its mobile application.
“TouchTunes’ interactive technology provides another innovative way for us to extend our brand to millions of potential customers across the US and Canada,” said Joel Cohen, CEO of MovieTickets.com. “Our partnership was a natural fit to provide those who use TouchTunes to easily access entertainment options with the leading service MovieTickets.com provides.”
“TouchTunes’ network of 60,000 location offers brands the unique ability to connect with millions of socially engaged patrons on a national or geo-targeted level,” said Jim Wilson, Chief Operating Officer at TouchTunes. “In talking to our consumers, we know that nearly half go to the movies at least once a month and many decide what movie to see shortly before heading to the theater. Our partnership with MovieTickets.com offers tremendous, cross-device opportunities for film studios fighting to win the attention and dollars of the millions of consumers seeking entertainment options.”
TouchTunes is a highly scalable engagement platform that provides advertisers with the ability to interact with consumers in environments where they are more receptive to absorbing and responding to brand messages. In August 2014, TouchTunes worked with Twentieth Century Fox to promote “Let’s Be Cops,” starring Jake Johnson and Damon Wayans, Jr. Utilizing TouchTunes’ on premise screens and mobile app, the studio featured the film’s movie trailer at targeted locations nationwide, and also offered patrons a chance to win a trip to Los Angeles to attend the movie premiere. As a result, Twentieth Century Fox was able to generate millions of valuable impressions for the film while also capturing consumer e-mail data for future promotion and communications. The campaign with Twentieth Century Fox follows successful promotions with Lionsgate and Starz.
