Medea Inc., a market leader in Bluetooth technology which adorns its award-winning Medea Vodka brand has tapped Shaquille O’Neal as its newest partner. O’Neal joins Medea, Inc. as a member of its Technology Advisory Committee, as the company expands into new arenas of the lifestyle sector.
Medea Inc.’s patented LED display technology allows users to create personalized messages that scroll across the platform. The Medea Bluetooth App is available to both IOS and Android users. The world’s only personally programmable LED technology will soon allow for retail analytics and host In-App games, including trivia.
“The first time I saw Medea’s personally-programmable LED display in action, I knew I wanted to partner with them,” said Shaquille O’Neal. “Medea provides an experiential technology that can be shared through gifting, events, social media and much more. I look forward to collaborating with Medea on its expansion.”
In his new role, O’Neal will be involved in presenting the technology to retailers, distributors and interested investors. Named as one of the “100 Most Creative People in Business” by Fast Company, O’Neal brings a vast array of experience to Medea Inc. with an eye towards technology and has one of the most impressive social media platforms to date. When Twitter first launched, O’Neal was famously one of the first celebrities to have a verified account and has since become the second most followed U.S. athlete on the platform. Social Media is a large component of Medea’s integrated Bluetooth technology model, O’Neal’s notoriety in this area will allow Medea Inc. to expand both its technology and reach tapping into a larger market.
Brandon Laidlaw, CEO of Medea, Inc. will work closely with O’Neal, focusing on the innovation and integration of Medea’s technology into consumer products, partnerships and collaborations. “We are thrilled to welcome the great Shaquille O’Neal to the Medea Technology Advisory Committee. His experience in the tech and lifestyle sectors pairs perfectly with Medea’s platform in these industries.”
“The addition of Shaquille O’Neal to our committee will be instrumental in helping Medea to further develop the IoT (Internet of Things) platform in new markets,” said Peggy Taylor, Medea Chairman. “O’Neal’s enormous and global social media following will help shape Medea’s future as it heightens the ability to directly connect with a broader range of consumers.”
In just two years Medea Vodka has received world-wide acceptance and interest from consumers and critics alike, growing its business and product distribution from its home base of California to more than 40 states nationwide, Canada and Europe. Just recently Medea Vodka took home gold medals from the San Francisco International Spirits Competition, The Fifty Best, and the SIP Awards International Spirits Competition for its exceptionally clean taste, which boasts enticing aromas of lemongrass, apple and cream, with a full body and a rich texture. The finish is incredibly smooth, displaying a subtle vanilla sweetness. Hailing from Schiedam, the Netherlands, Medea Vodka is produced by the House of Herman Jansen, one of the oldest family-owned distilleries since 1777.
MEDEA Inc.’s award-winning vodka is truly one-of-a-kind as it continues to reinvigorate the spirit world exemplifying the perfect balance of great taste and the latest technology.
