According to PRNewswire, Malibu has entered the popular full-proof spirit segment with the launch of new Malibu Black, a 70 proof spirit with the perfect hint of Malibu’s signature coconut flavor. To celebrate the launch, Malibu Black will be kicking off with the “Sube el Volumen” experience that features special events for Latinos in Houston at local bars and clubs, as well as radio remotes and promotions, which will all culminate with a Dia de los Muertos celebration on October 28th. “Sube el Volumen” hopes to reach Latinos 21 years of age and older who want to amplify their fun with an island state of mind.
“New Malibu Black combines smooth coconut flavor, with higher proof and less sweetness, for a bolder taste. It’s for the consumer looking to take their social experience to the next level whether it’s on the beach, at the bar, on the dance floor, or with friends at any occasion,” says Sheila Senhouse, Brand Manager, Malibu Rum. “Our consumers have been asking for a higher proof Malibu, and now with the 70 proof, Malibu Black delivers.”
With “Sube el Volumen” taking place through October in Houston, the new Malibu Black will partner with the hottest clubs, bars, and DJs to engage Latinos who are looking to amp up their special gatherings. At these events, Malibu Black Ambassadors will offer free sampling, drink specials, and premium give-aways. Live radio promotions will also help Latino consumers get into the island state of mind and celebrate the festivities of summer, Hispanic Heritage Month, and “Dia de los Muertos.”
Malibu Black will be available in 50 mL, 750 mL, 1L and 1.75 L sizes. The 750 mL will retail for a suggested price of $15.99.
