Maestro Dobel® Introduces ON DOBEL TIME

Maestro Dobel is proud to announce ON DOBEL TIME – a first-of-its-kind program that brings together the art of the timepiece and the process behind making some of the world’s finest ultra-premium tequila. An exclusive partnership with HODINKEE, a leader in original horology content and the leading digital source for fans of horology, ON DOBEL TIME is an event series designed to celebrate the passing of time, from an aged agave plant to a chronograph’s patina.

ON DOBEL TIME features an immersive custom sampling program designed to expose guests to every variant of Dobel, each paired alongside a watch specially-curated by HODINKEE for the occasion. They are transported into a land where the passage of time is perceived thorough moon phase like illuminations and agave inspired installations. The result is an intricate tasting and product education mechanism in a space portioned into the shape of a clock face featuring 5 bars each highlighting one variant of Dobel and comparing the liquid to a revered timepiece or collection.

The visually stunning 5 bars representing stops in time, featuring Maestro Dobel Silver, Maestro Dobel Reposado, Maestro Dobel Añejo, Maestro Dobel Humito and the complicated rule breaker Maestro Dobel Diamante, are each paired with exclusive, handpicked collector watches that exhibit the properties most represented by each expression. All sampling stations are inspired by both the complications of a clock’s movement and the natural beauty of the Mexican countryside where Dobel is made.

Launching in New York City, ON DOBEL TIME’s inaugural event is co-hosted by Benjamin Clymer, founder of HODINKEE. “We are always looking for new ways to engage watch lovers and to bring our passion for watches to new audiences – working with a brand like Dobel is a perfect opportunity, allowing us to speak with like-minded people who appreciate craftsmanship, expect attention to detail, and have respect for doing things the old-fashioned way”, says Stephen Pulvirent, HODINKEE’s Managing Editor.

As the product of 11th generation master tequila makers, Maestro Dobel values community, craft and connoisseurship above all else. An extension into the passionate network of collecting fine timepieces, vintage and new alike, strikes the perfect chord between celebrating heritage and embracing innovation.

For a teaser on ON DOBEL TIME, visit: http://www.maestrodobel.com/ondobeltime/